how does e-commerce help travel and tourism?
Like any form of promotion, it brings more people to a destination and helps launching new destinations. The great advantage of e-commerce is that it's cheaper and it's easier to target a specific audience than other forms of promotion. Also more and more people now use the Internet to book flights and hotels or just to find out about a destination etc and a well developed, search engine optimized, user friendly website and a good e-newsletter can be a huge marketing resource.
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