E-commerce Strategy among Business Organizations
E-Commerce strategy is the process through which organizations and firms have been arranging for online business transactions which has been enhanced by the currently increasing technology. As a result of the currently increased technology among countries and regions across the world, online communication channels among businesses and their customers have been created in order to facilitate effective business transactions. Being a globalized world, new products are finding their market easily through e-commerce through pushing of markets. New marketers are finding it easier to establish new products in the market by developing their own websites to promote and make their products known across the world. In this regard therefore, e-commerce has facilitated the intersection of the society, the currently increasing technology and businesses.
E-Commerce and Globalization
It is important to note that; globalization has enhanced integration of world economies into a common base of marketing and distribution of commodities, without physical movements. From this point of view therefore, organizations and firms which would like to expand the markets for their products or want to establish new products in the market are finding e-commerce strategy very appropriate in enhancing the achievement of their ultimate goals and objectives. This is because, through online marketing of commodities and services, more buyers have been created as a result of enhancing the popularity of the commodity through online (Laudon & Traver, 2010).
By understanding the impact of the e-commerce among organizations, it would be possible to establish a reliable relationship between e-commerce and business development. More importantly, when businesses employ e-commerce strategy in their operations, it would be cherishing its expansion and development, as new markets would be established. By so doing, the organizations and firms which employ IT strategy in their operations would to a greater extent enhance their potential to expand their production. Being a highly competitive world in terms of marketing and distribution of commodities from one region to another, firms and organizations have been experiencing problems without using e-commerce strategies. E-commerce strategy refers to the act of promoting and making commercial transactions online (Laudon & Traver, 2010).
It is important to note that, the internet strategy of marketing commodities and services has been more accurate since the customers are be able to view a variety of the commodities offered online. Due to the fact that, the company is quite dynamic in terms of its commodities, more clients from the entire world are expected to purchase a variety of commodities since the higher the number of commodities varieties will enhance a variety of commodities since each customer has his/her own unique tastes and preferences. In addition, the internet strategy would ensure the displaying of the commodities with very attractive graphics resulting into more clients ordering the commodities (Lenscold, 2003).
Generally, it has been found that, organizations and firms which operate through e-commerce strategy usually make very huge profits; as a result of having a larger market base. This has been as a result of pushing and pulling of markets all together. This enhances their capability to maintain their operational costs successfully. More importantly, once organizations and firms reach global market through the internet, it is usually more advantageous since the organizations receive customers' feedbacks easily. This has been facilitated by having special sites for customers' comments and the way they would like to be served by the firm (Laudon & Traver, 2010).
By so doing, the firms or the organizations would be cherishing better performance since it would be easier for the organizations to identify their areas of weakness and rectify them appropriately. In this case, through introduction of new production strategies worldwide and the dynamic nature of the current society shows that, e-commerce has greatly promoted marketers' objectives and goals of reaching a wider range of customers. It is important to note that, e-commerce strategy among these businesses has been promoted by the currently increasing technology across the world in terms of both information and transport; resulting into higher performances due to higher efficiency. In this regard, efficiency would be realized as firms who market and make their business transactions online would be incurring lower costs (David, 2003).
E-Commerce and Market Pulls
Basically, ecommerce strategy, the creation of electronic markets among organizations is proving quite reliable in the way organizations are incurring economies of scale, as result of the strategy. As it has been revealed, organizations who market their commodities through electronic sources have been found to impact positively in their overall performance. This is because; through online marketing, organizations would be reaching a broader customer base, resulting into higher volume of sales (Dalton, 1999).
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