5 Tips For Mobile Commerce Success
The fast pace of commerce is getting even faster. Now, consumers can access websites when they are on the go. Do you have a mobile optimized website? Not sure if you're ready to add mobile to your sales channel. Let's see if this stat will change your mind.
62% of consumers with web-connected mobile devices are buying goods via mobile. (http://www.internetretailer.com--Feb. 2011)
Users of iPhones, men and adults age 30-49 purchase more frequently, buy goods in more categories and generally spend more time shopping than their peers. Users of iPhones overall also spend more—66% report spending $250 or more on mobile purchases in the last 12 months. BlackBerry users rank second with 58% spending $250 or more.
What You Should Be Doing
1. Get Involved NOW - Many retailers are waiting to launch their optimized mobile website until mobile commerce becomes more significant, but all current stats show that the opportunity is now. The longer you wait to launch your mobile site, the more time you give your competitors to establish a successful mobile presence.
2. Go Social - Adding social integration into your mobile website is not only good for the user but an opportunity for your consumers to share the products they like with the people closest to them. Adding the "Facebook Like" functionality to each and every product will accelerate the viral nature of your branding efforts. Bottom line: If you are not engaging your target market via social media, you can safely assume that your competitors are!
3. Personalize The Experience - Personalizing your mobile site creates a unique end user experience that could lead to brand loyalty and an increase in sales conversion. Many companies have yet to address the mobile commerce opportunity of implementing personalization as the basis for their optimization but because mobile shopping sites display little content, it is paramount that all offers and products are relevant to each individual consumer.
Example: All new visitors are assigned a cookie when they land on your mobile website. This cookie will then track the user from the first click. Even before the shopper clicks on an item or category, your mobile website site has already personalized the homepage based on how that person arrived such as from a paid search keyword.
4. Capture Important Data - This only makes sense, right? If a consumer is visiting your mobile storefront, then they are actively interest in that particular brand. By asking the consumer to provide his or her email and mobile phone number is a great way to communicate with them in the future. This important information can be used to send mobile only sale offers, coupons, company news and other information. This will help grow your mobile opt-in list.
5. Be Unique - mCommerce is in it's infancy stage which presents a great opportunity to stand out and differentiate your brand from competitors. Those that are successful at doing something new will "WOW" customers, raise brand awareness and give them something positive to talk about and share with others. One strategy that has worked well is to offer special VIP opt-in promotions that will either drive them to your mobile store or even back to your retail store.
About the Author
Summary: Experts are predicting that mCommerce will eventually be bigger than eCommerce. They say that in 2015, 119 billion dollars worth of products and services will be purchased using a mobile phone. We'll have to wait and see. Until then, who wants a FREE mobile website? Read more about 3dcart's eCommerce Software and how you can get a free mobile website! 3dcart mCommerce Reviews.
Senator Rockefeller's Helpful E-Commerce Tips
[simpleaffiliate source="amazon" results="5"]e commerce tips[/simpleaffiliate]
[simpleaffiliate source="clickbank" results="3"]e commerce tips[/simpleaffiliate]
No comments:
Post a Comment