mobile marketing Ireland
http://www.siteproweb.com/sendmode-lead-page-copy Sendmode is fast becoming the most used mobile marketing service provider in Ireland and the uk.There low charges and amazing no set up or monthly fees make them stand out from their competition. We hope you enjoy this article from Sendmode.New York, London, UK, Ireland: May 19, 2010 - The Mobile Marketing . Mobile Consumer Briefing, MMA's monthly survey of U.k and Irish. adult consumers about their mobile marketing behaviors and opinions. Available the new survey shows that approximately one in five U.kand Irish. adult mobile phone owners have used their cell phone for mobile commerce (m-commerce) in the past month.
In conjunction with the survey's release, talso announced that its Mobile Commerce committee has release a new definition of m-commerce: "Mobile Commerce is the one- or two-way exchange of value facilitated by a mobile consumer electronic device (e.g., mobile handset), which is enabled by wireless technologies and communication networks." An industry-standard definition defines the scope of m-commerce services available in the industry and ensures that terminology is consistent between all parties.Mobile Consumer Briefing research for May incorporated this new definition into its survey design, providing the market with an important first baseline of the extent of mobile commerce as now practiced in the U.K and Ireland.
Based on online panel, each U.K and Irish Mobile Consumer Briefing collects answers from a demographically representative sample of more than 1,000 U.K or Irish. adult consumers. Conducted in mid-April, the survey asked consumers the following questions about their mobile phone usage and their involvement with m-commerce, including:
•Types of commercial transactions made by mobile phone in the past month
•Accounts used to pay for these transactions
•Which mobile media were used for these transactions (e.g., mobile Web, application)
•The quality of consumers' experience with m-commerce
•Interest in different types of m-commerce within the next 12 months
The new survey found that 17 percent of respondents used their mobile phone to purchase applications, ringtones and other content. Significantly however, 6 percent used their phone to receive coupons or discounts and 6 percent used their mobile phone to purchase physical goods or non-mobile content or services, confirming that m-commerce has graduated to include more than just the purchase of digital content for the mobile phone itself.
The survey's other key findings include:
•BlackBerry and iPhone owners use m-commerce the most. More than half of iPhone owners and 34 percent of BlackBerry owners have purchased content for their smartphone.
•Fifty-six percent of mobile content purchases were made through a carrier, and 43 percent used a bank or credit card account for payment.
Adults ages 25-34 used their mobile phones for all transaction types significantly more than any other age group.
•Across all categories of transaction types, most respondents considered m-commerce to be "secure and trustworthy."
"The Consumer Briefing shows that mobile commerce is beginning to insert itself into the mainstream of U.K and Irish. commerce. For several years, we've seen millions of people purchase ringtones, games and other apps. Now mobile consumers are branching out to use their mobile phone as a passport to other kinds of purchases, as well. This is a change not just in quantity, but quality, too. This strong and growing adoption highlights the reach, effectiveness and trustworthiness of the mobile channel for a wide variety of purchases, including physical goods and services."
"With the widening scope of mobile capacity, mobile phone users will continue to integrate their phones for transactions beyond just purchasing content for their mobile phone," said Jacqueline Rosales, EVP, Business Development & Client Service, Luth Research. "Marketers have a real opportunity to leverage the use of discounts and coupons as a key means to engaging with customers."
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About the Author
Patrick Farren is a local Internet Marketer who has turned many businesses around by thousands of pounds in months.
DCU Dublin City University Ireland. CAO search (Not DIT, TCD or UCD)
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