Does the e-commerce furture development continue to speed up or brake? by Nono
Electronic business field is undoubtedly the focus in the Internet industry in 2011, from the Internet giant to small and medium-sized enterprises in succession, each party of the market in, hill for the market, although the short time produce thousands of companies, but the whole industry competition but is not standard, many companies make call losing money in. So, expansion of e-commerce market existing shortcomings? What on earth
DCCI data according to the survey results, in 2010 China B2B e-commerce amounted to 3.243 trillion yuan, the network shopping transaction scale 528 billion yuan. Many electric business enterprise, should be the advertisers, agents about, on September 23 Eworld2011 electronic business world will be held in Beijing, will invite 100 electronic commerce development of heroic figure, opinion leaders, industry elite, and many of the electronic commerce field on the industry, seeking for the electricity ShangShiChang peak dialogue scale growth, exactly is expanding swimmer marketing channel or seek investment, or pay end...... Ask the business together!!!!!
Marketing: from the or the third party alliance coalition system?
2011 portal advertising and web site DaoHangZhan price rises in price considerably, among them, all doors in price by 40% to 50%. Small and medium flow channel was squeezed, e-commerce enterprise hot money too much, and make the rise in the cost of advertising. Electric business enterprises have the demand is more cost-effective marketing channel.
For advertisers speaking, in the Internet age, the fragmentation of how to find the right their web site for a promotion and bewildered. At present, nearly 300 small and medium-sized websites of, even if is baidu union its WangMeng 123 site also has more than 20. Facing so vast number of web sites, the advertisers often difficult to choose, can't selection, control is to more advertising alliance. Let advertisers concern is advertising alliance, the entry threshold is lower, flow fraud and click fraud is often happened.
However, since in May this year, a new round of B2C e-commerce sites built from union boom began, every guest: jingdong mall sincere products, dangdang network, excellent amazon, le tao nets has announced to set up his own alliance platform, to counter the Internet advertising and search engine advertising prices bring cost pressure, and the more direct reason lies in the general class search engine users not valid with user, hundreds of millions of yuan spending is likely to be in the garbage flow pay.
Bubble period: electric business investment accelerated or on the brakes?
In the first half of 2011, many investors have eyes within ShangShiChang electricity, "has home e-commerce enterprises, desperately trying to get financing to spend money also try very hard to lose money, burn money to burn too much".
In 2011, alibaba.com brought the group for the $50 million net third round financing, the contribution of the xiamen of footwear B2C mall far name shoes library, the expansion of the mall for clean out treasure B2C looking for testing; June 24, the price of $306 million to baidu, become "where" the first big shareholders; Tencent investment another online travel web site registered arts; Grand is mobile Internet and e-commerce field launched a series of acquisitions......
However, China's bubble burst into the concept of once before, for fear of investors after starting to worry, "melts the money to the company's last less than listed, the risk is too high". The business areas of strategic investment and risk investment continue to heat up, or temperature slowly drop?
Electric business marketing strategy is to rely on brand of the driving or pull effect? Social network and electrical contractor who is one with standard? The future comprehensive electric business platform and vertical electrical contractor in the pattern of competition, who will get the edge? Mobile telephone business to the outbreak of the point when coming? Mobile telephone business and the traditional electric business fusion road start? Eworld2011 e-commerce site look at the world EC100 how to answer.
About the Author
I am Nono a professional editor from Minerals, Metals & Materials, and my work is to promote a free online trade platform.
http://www.chinaqualitydigital.com/ contain a great deal of information about prince of persia 2,prince of persia 3,external flash card reader, welcome to visit!
Chris Moreno - E-Commerce Strategies - Internet Millionaire Incubator 2
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