Online Marketing and Electronic Commerce
Online Marketing and Electronic Commerce:
E-commerce (electronic commerce or EC) is the buying and selling of goods and services on the Internet, especially the World Wide Web. Online marketing is conducted through interactive online computer systems, which link consumer with sellers electronically.
Rapid Growth of Online Marketing:
Electronic market place these are market spaces in which sellers offer their products and services electronically, and buyers search information, identify what they need, and place order using a credit card or other means of electronic payments .
The Online Consumer:
The internet user is not a pasty-faced computer nerd. As a whole, Internet users are an elite group.
Creating Online Marketing:
Marketers can conduct online marketing in three ways:
- By creating an electronic online presence.
- Web sites vary in purpose and content.
- Creating a Web site is one thing; getting people to visit the site is another.
Benefits of E-Commerce: E Commerce is one of the most important facets of the Internet to have emerged in the recent times. Ecommerce or electronic commerce involves carrying out business over the Internet with the assistance of computers, which are linked to each other forming a network. To be specific ecommerce would be buying and selling of goods and services and transfer of funds through digital communications.
Benefits of E-Commerce to Buyer:
- Easy and private
- Convenience
- Greater product access
- Easy to compare products
- Interaction is easy and immediate
Benefits of E-Commerce to Sellers
- It builds relationship between consumer and seller
- Increased speed and efficiency
- Flexibility
- Access and reach is global
- Cost is reduced
About the Author
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