Internet Marketing And Advertising

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Where can I find out data about Internet Advertising?

Where can I find out data which reveals which companies are making the most from internet advertising. I've checked Alexa but this is more about rankings.

I'm doing a thesis about virtual community advertising and want to see what sites like Facebook and Myspace make compared to search engine marketing and portals.

I need references (so it's no good just providing the figures - I need facts).

From internet world stats http://www.internetworldstats.com/blog.htm


About the IAB

Founded in 1996, the Interactive Advertising Bureau (www.iab.net) represents over 300 leading interactive companies that actively engage in and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the continuing growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB evaluates and recommends standards and practices, fields interactive effectiveness research, and educates marketers, agencies, and media companies, as well as the wider business community, about the value of interactive advertising.

The IAB has six core objectives:

Fend off adverse legislation and regulation
Coalesce around market-making measurement guidelines and creative standards
Create common ground with customers to reduce costly friction in the supply chain
Share best practices that foster industry-wide growth
Generate industry-wide research and thought leadership that solidifies Interactive as a mainstream medium
Create countervailing force to balance power of other media, marketing, and agency trade groups

Dental Marketing Without Advertising Helps Dentists Acquire More Dentistry Patitents


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