How to find the suitable Customer?
Dear All,
Thanks for your responses so far.
But please we would like to get from you ,Please Guide US
We have started a business dealing with Electronic Security Systems(including CCTV,Fire Alarm,Burglar ALarm Smoke Detection etc.).
Please help us how to find the suitable customers,to promote our Business.(through any means like,direct marketing,Internet etc)
As we are in Starting stage we require Experts Advice.
Kindly Suggest us with the best solutions.
Thanks in Advance
6 days ago (Tiebreaker)
G'day sweety n,
Wow, you're business sounds great, but good advice is well worth paying for!
Our company has hired in the past and present; one full time business consultant, one business planner, one accountant, one google/internet search optimiser, a conveyance firm and get generally free advise from businesses, that has help set-up our company and have plans to hire another accountant and maybe a financial planner.
Why?
Expert advice is normally worthwhile, especially if you’re paying for it. Unless you have friends that are in a business, you need to pay some good advisory firm (depending on the type of advice you need to help you out.
Since, marketing is not one of our company's key strengths; my free advice is based on why we hired those businesses to help our company along:
Business Planner - To see through a second set of professional eyes our plans, formatted in a logical sequence to be presentable for banks and our investors
Business Consultant - To get a second professional opinion and to get advice on marketing also for regular company health checks
Accountant - To double check our book keeping, to also get advice on the up-dates in running a company, share/dividend management and corporate issues
Google/internet search optimiser - To get our new launched product climbing the search directory scale.
Financial Planner - Financial health checks and to ensure our goals can be achieved financial and with minimal risks to the company, our investors and our employees.
Free advice:
As for promoting your business, as one of the consultants has informed us, "if you consider starting a business you need two times set-up cost to advertise the business".
Partner with a business; Lets say you partner with a local garage. E.g. every time their customers get a car service there, they are eligible for discount at your business and vice-versa.
Run a competition: e.g. a colouring competition for kids and the winners receives a coupon at the local lolly store. The flyer could be an outline of one of your products.
Local Schools: Ask a local school for permission to give a speech on the importance of alarm system, demonstrate some and then give out some information packs for them to take home to their parents or guardians and/or some colouring sheets (without prizes).
Sponsor a charity or sports club: Rig up their hall or sporting facility with some of your product in exchange for advertising space on a prominent place in their area, e.g. the front gate of the sporting grounds. Again ask to fit in a demonstration of your product somehow.
Approach a radio or other media firm to install your products, in exchange for advertising space!
All, I can suggest is really push to get your product out there! Unless your product is unique or your part of a big franchise, you'll may have a bit of a struggle to get your business there!
Word of mouth is the best form, as you get more and more customers, ensure you work on that aspect of your business, it could go a very long way!
Have fun!
Jean (Johnny) Warwick
OZ-E-Advertising PTY LTD – Director
http://www.isuggest.com.au
Disclaimer: Please seek legal advice before undertaking any plans, I’m just advising from personal experience only.
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