Suning Appliance Released "2010 White Paper On China's Air
HC Home Network News : 2009, on the air conditioning industry is a revolutionary year for the world in 2008
Financial Crisis, the mercy of the global economic environment, high-energy stocks, raw materials prices, new energy efficiency standards for the implementation of other unfavorable factors, air-conditioning industry in the throes of usher 2009. Market trends experienced Xianyihouyang pattern of frozen year-end 2009, the Chinese air conditioner market is gradually out of the shadow of the financial crisis. All data show that the channel from upstream manufacturers to have achieved good results.
2009 years Suning Air conditioning sales reach 600 million units, assume 20% of the Chinese air conditioner market sales, Suning posted eight consecutive years, "White Paper on China's air-conditioning industry", are on the market made accurate judgments. March 1, air conditioner market in 2010 officially launched the occasion of the ninth Suning issued "White Paper on China's air-conditioning industry", to judge the Chinese air conditioner market in 2010 will present three main characteristics:
1, continued strong growth in market demand, rose by more than the 10%;
2, air conditioning prices in 2009 will decline sharply after the rebound, or about 10%.
3, the proportion of energy-efficient air absolute share of the existing two and the following energy efficiency products market will rapidly decline,
Inverter air conditioner Growth. This year is expected to account for 85% of energy-efficient air conditioning share, which will reach 30% frequency share.
2010 expansion of China's air conditioner market will be 10%
2009 air conditioning sales Dikaigaozou, the relative decline in the domestic market last year as much as 9%, while the export market was also not optimistic about the General Administration of Customs statistics show that 1 in June 2009, China's exports and air conditioning exports were 15.16 million units and 31.13 billion U.S. dollars, down 33.8% and 33.1%. Into the 6,7 month, air-conditioning market ushered in a true seasonal peak season, coupled with China's rapid economic rebound,
Appliances to the countryside Energy-saving projects that benefit the policies of control, air conditioning sales showing a significant increase in sales figures from Suning, the second half of 2009, Suning air conditioning sales rose nearly 50%.
Ministry of Commerce, Ministry of Finance, Industry and Information Ministry and other government departments, has made clear that in 2010 continue to adhere to the policy of expanding domestic demand, including household appliances household appliances to the countryside, energy subsidies,
TM to Policy will remain in effect, the consumer electronics market can be expected to show growth trend in 2010, air-conditioning market will continue growth in the second half of last year.
In addition, the outbreak of the real estate market, will result in increased air conditioner market in 2010 another big power. Air-conditioning market growth, excluding replacement, the largest growth came from new home
Decoration . National Bureau of Statistics data show that in 2009, the national real estate sales area of 937.13 million square meters, up 42.1%. Among them, the area of commercial housing sales increase of 43.9%; office sales area of 30.8%; for commercial use area increased by 24.2%. Tremendous increase in the real estate market, as real estate sales and the actual arrival time of the decoration, the time interval of six months to a year, which will directly lead to growth in demand for household appliances in 2010.
Suning Appliance Marketing Jin Ming, president of headquarters, a second-tier cities in air-conditioning market capacity growth, the main benefit from the outbreak of the real estate market, trade-in policy implementation, 34 Market Air conditioning is also expected to usher in rapid growth, with home appliances to the countryside policies in depth , 34 market, rising living standards, will lead to increased air conditioner market capacity.
2009, the domestic air conditioner market around 30 million units sold, with basically the same as in 2008. Suning Appliance and 2010 the PRC, the same professional organization predicted that China's air conditioner market will reach sales of 3,300 units? 36 million and Taiwan, there will be more than 10% of the sales gains, the market is expected to show the largest increase since 2007. Su Ning, the latest statistics show that in February this year, Air Suning sales compared to last year an increase of nearly 100%, while the annual air-conditioning sales growth is expected to reach 40%, sold more than 8 million units, accounting for domestic air conditioning nearly 1 / 4 or more market share.
Four incentives driving the price rebound by 2010 will reach 10% of the air-conditioning
Suning Appliance for 19 years as a domestic air-conditioned retail consecutive championship, air conditioning for many years published the White Paper, successfully predicted the 2004? 2009 domestic air conditioning prices. Prices for five consecutive years before the air conditioning in the context of White Paper 2009, predicted Suning air conditioning, air conditioning throughout the year will show a more substantial price decline, appear the first time since 2004 prices. The facts show that high inventories in 2009, a decline in exports, energy subsidies, home appliances to the countryside, trade-policy factors such as various types of subsidies under the influence of the transaction on the air conditioner market average fell more than 15%.
Figure: 2005 -2,009 price movements in air-conditioning
Into 2010, the global warming impact of the economic environment, and the context of the aforementioned expansion of air-conditioning demand, air conditioning rapidly rising raw material prices, energy subsidies over the media coverage or to cancel or reduce the expected energy-efficient air-conditioning compressor capacity planning, labor costs increased four major factors, Suning prediction, air-conditioning market prices in 2010 will appear about 10% rise.
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