How to start my company's email marketing campaigns?
Our company recently prepares to start email marketing campaigns. There is so many email marketing service provided online. I want to know which one is much better? There are also lots of email marketing software. Which is better for our company had about 6000-10000 subscribers?
I'm not too familiar w/ email marketing, but I assume that a large percentage of emails that people get go unread. Has your company done any online advertising? Online marketing is the trendy thing to do nowadays, whether through social media sites like FB or Twitter or through online listing websites, you can really expose your business to the right consumers. The best part about online marketing is it's free, if done correctly.
Create a Facebook page for your business to increase awareness. Also, you should list your business online, specifically on websites that direct users to local businesses in their area. Zipzoom.com is actually a pretty cool online service; it is an online shopping website where users/customers can search for local businesses that offer products and services ranging from babysitters to electricians to flowers. Users can communicate directly with businesses they choose to buy services/products from after getting recommendations from zipzoom.com, and from there, your business can gain business. Usually, I believe they charge vendors for signing up, but since they're new, they are offering a special promotion for vendors who are interested: register as a vendor for free. It's a good option for those who are on a tight budget but still need exposure to grow their business. If this is something that appeals to you, you should just try it out and see what happens.
Online advertising through social media is just a suggestion. Who knows? Your company may have better luck w/ email marketing. Good luck.
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