Accessible web design? The hidden costs of cheap Web Site
Cost savings hidden or apparent, a guide for business owners Before creating your web site to assess the costs versus benefits. The easiest way to measure benefit comes from increased inquiries from new customers.
Compare the amount of a cheap web site will save you more than 3 to 5 years (possibly a few hundreds or thousands) in comparison to what it can cost you in new business in the same period (possibly a few thousand or ten thousand).
Established Web companies often focus on customers who are second or third place, because most website owners have to have experience in a low quality website to appreciate the value of high quality.
Unfortunately, this means you may have to undergo a potentially costly mistake and lose years in an underperforming site before reaching an effective one. But you do not have to experience pain.
This guide is aimed at business owners who are short on time, know your business and your customers well and are not technical. If you are considering buying a website that shows you what to consider if the price seems too good to be true.
In the first part of this article will discuss some of the hidden costs of the technique of a cheap website.
Hosting
For your customers to view your site must be "hosted" on a server that is permanently connected to the Internet. In New Zealand you can get cheap web hosting overseas, often 25% of the price offered by a local shelter. But despite what the salesperson says, offshore accounts are slower housing. Information traveling from Texas to Wellington takes longer than the information that travels in Lower Hutt to Wellington, and is often quite remarkable.
Abroad housing can also affect your ranking in local search engines, for example, if your site is hosted overseas and looking for someone google.co. nz for "wellington counter" that can appear in the lower results than sites hosted locally.
It will save a few dollars a month on accommodation offset the cost of losing queries or make a bad first impression because of the slow loading? Not usually.
Focus Technology - a red flag
The technology behind your website is important. Should load fast, reliable performance and make life easier for you and your client. If you can edit your website and you do not need a title for your operation. That's all you need to know.
Cheap web design companies often try to impress with fancy technology to show how smart they are. The more noise made about the technology to be more suspicious. Are overlook important details that make your website a good performance?
Excessive use of flash
Beware of web designers that use Adobe Flash in excess. Flash is ideal for adding videos and content from time to time (such as some animations) to your site, but never let your designer bar is used for your website navigation and background images.
Why? Because Flash makes your site load more slowly and negatively affects your search engine rankings. Search engines do not like sites that use lots of flash.
Some Web designers use Flash because it does not add value to your site, but because it is convenient for them. Make sure you only use Flash when it adds value to your website.
Plain English explanations
Did you understand everything your web designer, you say? If not find someone who understands.
The discussion you have with your web design company should focus on your customers and your business, not technology.
If you can not have a meaningful conversation with your web designer for your website has no chance to connect with their best customers.
In the next article on accessible web design we will consider that your best customers are and what they want from a website.
Phil Donaldson provides solutions for accessible web design for small business owners. For more information and tips for small business visit this site now:
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