Search Engine Marketing For Better Business Prospects by Alam Fathi
Search Engine Marketing can help any business gain maximum online visibility by promoting its website (offering products or services) on the search engine result pages and bringing it among top rankings of search engines.
Search Engine Marketing or SEM is an online marketing mode of promoting business via Internet. Search Engine Marketing can help any business gain maximum online visibility by promoting its website (offering products or services) on the search engine result pages and bringing it among top rankings of search engines. SEM uses search Engine Optimization (SEO), paid placements, paid inclusion, keywords tools and contextual advertising to meet the purpose.
Various aspects of SEM
The aim of Search Engine Marketing is to drive maximum traffic to the website so that the product or the brand gains more visibility. This traffic can be transformed into prospective buyer thus encouraging the business enterprise.
But this act is not as simple as said. It is a complex process that begins with website designing, effective user-friendly content and a well planned search engine marketing strategy. This in itself includes web marketing, demographics marketing, marketing research, target keywords, link building, email marketing campaigns and online advertising.
SEM advantages
Search engines popular for locating information: The GVU 10th WWW User Survey shows 80% of Internet users use search engines for locating websites. There are billions of web pages and people rely on search engines to get any information online.
Drives right traffic: SEM directs prospective buyer or actual customer to the website. This helps in getting in touch with customer directly through emails, newsletters, articles, reviews or even twitters related to your product.
Quick ROI: More traffic means more customers getting attracted to your website which means more return on your investment. Higher the ROI, better gets the financial position of your business.
Cost effective: Instead of spending heavily on newspapers, a TV or billboards advertisement online marketing campaigns are much cheaper option and directly meets the target customer. Advertiser can reach potential customers worldwide without any extra cost.
Immediate results: SEM combines Search Engine Optimization and pay per click methods that helps the advertiser to get immediate results of his SEM strategies.
Increase brand credibility: The positioning or ranking in the search engines increases the credibility of your product and services and in turn the brand you are.
Longer visibility as compared to paid mode: Search Engine Marketing is much cheaper than paid internet marketing. Once you stop paying the company that is upholding your online pay per click advertisements, there will be no means to direct traffic on your site. While in SEM your keywords will last for longer time and keep on appearing on various websites, thus making it constantly available to all web users.
Search Engine Marketing can be a driving source to your business. Once the website is developed, with a lot of skills, hard work and appropriate SEM planning and implementation you can be at an edge in business over your competitors.
About the Author
Alam Fathi is a search engine optimization specialist with a total industry experience of 17 years across multiple domains. He has worked with some of the top names in the business, and possesses sound knowledge regarding all facets of SEO. Click to know more about Internet marketing, Search Engine Marketing
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