MOBILE MARKETING: A NEW TOOL OF THE RELATIONSHIP MARKETING by Luciane Machado Sarmento
Monographic assay
According to Torras and Albuquerque (2005), mobile Marketing is propaganda with certain reply. Either I propagate as it main or integrated to one another media, the SMS already entered definitively in the armory of marketing of the biggest advertisers of the world, but its potential still is far from total being known and being explored.
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