Why is My Dealership Experiencing such a Slow 2008?
It's crazy. The housing market is terrible. The banks we work with are dropping deals like hot cakes now. Our budget has exceeded and we are at a 70 percent decrease in sales. I work as an internet manager for a used car dealership in Los Angeles, CA.
I've used all social networking, specials, ebaying, and every inventory outlet we have here, radio, tv, etc.. and we still are experiencing slow sales.
It can't be our selection, it can't be our sales process. Why does the economy bring about such a recession in the auto industry? What causes this?
Sorry about your drop in sales and income, i for sure can understand that, as i was a dodge salesman through the good times and a little bit when they slid. Now, thank god, BMW is very strong in the northeast, and we posted a very good july, august is shaping up ok as well. We did have a tough spring, sales flat but grosses down.
The "recession" isn't bad everywhere, it's really tough in cali and florida, especially for highline. If you are in chevy, ford, or god forbid dodge/chrysler/jeep, get out now, and go foreign. You can still make money at honda and toyota, you'll work your ass off though for pennies, but you'll be bringing in some money.
I know first hand how tough it can be. One year you are over 80k, next down to 60k, then to 80k, back down to 60k, and unfortunately the 6 figures are looking harder to reach. Keep up a positive attitude, believe it or not, the "car gods" are looking after us. At least, that's what keeps me going.
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