Website Tips

Website Marketing Tips - Unique Value Proposition

By Matthew L Barney

A website has to be more than just a brochure for your company's offerings, marketing gurus are using websites to generate quality leads and sales. If you use your website properly it can be an important tool for driving interest and creating sales and it can give you that unique value proposition that your competitors don't have.

Old School Websites In the old days, websites were seen and used more or less as online brochures. For a customer, going to a website was a static experience where they could go to your URL and read nice things about your business and/or products and if their was more interest then they could acquire the necessary contact information to follow more traditional sales channels. These web sites followed the more traditional idea of advertising, like magazine ads, TV commercials, etc. Today, of course the paradigm has shifted away from the traditional use and internet sites now are more just educational tools but can be the means and reason companies get and retain customers. It has become much more interactive, now internet marketers focus on engaging their visitors and turning them into leads and customers before they leave your website.

New School Websites and UVP How do you turn your website into an effective tool for producing sales and creating leads and customers? What tools and concepts do internet marketers use? One of the most important concepts or tool you should understand is the Unique Value Proposition or UVP.

To do this you have to have some sort offering, a free product or valuable tool or helpful service that your website visitor can experience and/or sign up for. If you can do this, your visitors will want to give up their contact information in order to start experiencing your product or service right now. The UVP strategy has been used successfully by the most successful web marketers in the business and even small companies who have figured out how to implement it are experiencing rapid growth in sales.

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